Tipos & Textos

Grupo de Pesquisa em Tipografia


» Model of Support for Typographic Selection
» Evaluation Matrix
» Complete thesis (in Portuguese)

Editorial design produces artifacts, both in physical and digital media, in which information can be intended to instruct, entertain, communicate, educate or even a combination of these. Several factors that interfere in the editorial project need to be considered, among them the typographic selection. When choosing the fonts for a publication one has to understand the context of the problem, relating the characteristics of the content, the needs of the reader and restrictions of the support, resulting, therefore, in a complex cognitive process. In addition, the increasing number of digital fonts currently available increases the complexity of this decision-making. 

Thus, considering these arguments, the general objective of this research was to develop a support model for the typographic selection process in the context of editorial design. For that, typography and decision-making were assumed as theoretical axes of support. Sought to define from these areas the criteria for typographic selection and the proposition of the model. The methodological approach adopted was qualitative, of the exploratory type, having as strategy the grounded theory. The first step was the review of the literature, composed by the bibliographical and systematic review. 

The following steps consisted in the elaboration of a preliminary version of the typographic selection support model and in the formulation of the 8 selection criteria that compose this model. These criteria were formulated from the literature review and consultation of six specialists in typography and editorial design through a questionnaire. After the proposition of the preliminary version, was realized a dynamics of application of the model in the context of projects developed by academics in phase of conclusion of Design course in the area of editorial design. Over the course of a semester, the academics adopted the model to select the sources that were used in their course completion projects obtaining effective results. The process was monitored by the researcher and evaluated using techniques qualitative. The students reported their experience bringing important contributions to the refinement of the model. At the end, the model, the evaluation matrix and accompanying companion material were adjusted resulting in the final version. 

Thus, the developed concept-processual model guides the decision-making process in five steps, namely: problem context, criteria, hierarchy, search and evaluation. From the context analysis, the model proposes the weighting of the selection criteria. According to this context, we consider the definition of weights or the elimination of criteria. The model also guides the process of searching and evaluating the sources through a selection matrix. In this way, it supports the typographic selection process, directing the decisions and contributing to the quality of editorial design projects.

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